335 ways to make something good.
Every template is a shape Soclo already knows how to shoot: the camera move, the pacing, where the words go. Say what you want in your own sentence and Soclo picks one. Or name it, and it uses exactly that.
Free to start. Starter and Pro monthly come with a 3-day free trial.
“Make the new bottle look like an advert.”Hero product shots 
“Show the can hitting water in slow motion.”Splash and action product shots 
“Float the bottle and turn it slowly.”Levitating product shots 
“Hold the jar to camera so the label reads.”Product-in-hand shots 
“Get close enough to see the leather grain.”Macro product texture shots 
“One clean shot of it on white for the shop.”Clean catalogue packshots 
“Turn what my customer emailed me into a review.”UGC-style testimonials 
“Tell the story of the bike we rebuilt for Alan.”Customer stories 
“Me explaining why we started, in 20 seconds.”Founder to camera 
“Introduce our new barista to the regulars.”Meet-the-team spotlights 
“Show how the sourdough actually gets made.”Behind the scenes 
“How this workshop started in a garage.”Origin stories 
“Announce two-for-one on Tuesdays this month.”Offers and seasonal specials 
“Tease the new flavour without showing it yet.”Launches and coming-soon teasers 
“We turn ten this week. Make something for it.”Milestones and anniversaries 
“Tell people where we are and when we open.”Opening hours and finding you 
“We are at the village fete on Saturday.”Local events and sponsorships 
“Put this week’s offer on screen in big moving type.”Kinetic typography 
“Show the before and after of the garden we finished.”Before and after 
“Teach people how to repot a plant properly.”How-to and tutorials 
“Explain what a boiler service actually includes.”What-you-do explainers 
“Show the flask being used halfway up a hill.”Product-in-use lifestyle shots 
“Film an order being wrapped and sent.”Order packing and dispatch 
“Walk through the dashboard in 30 seconds.”Software and app explainers 
“Make the burger look worth the drive.”Food and restaurant reviews 
“A 15-second version of our flatbread recipe.”Fifteen-second recipe clips 
“Show Sunday morning churros being made.”Home cooking and kitchen stories 
“Plant out the tomatoes and talk it through.”Gardening and plant content 
“Build the little stool from start to finish.”DIY and craft projects 
“Speed up the whole painting into 20 seconds.”Art process and timelapse 
“A birthday message for my mum, from her dog.”Birthday shoutouts 
“Cut the wedding photos into something to share.”Wedding highlight films 
“Something for Ellie finishing her degree.”Graduations and end of school 
“A Christmas thank-you to our customers.”Festive and holiday greetings 
“Make the cat the star of this week’s post.”Pet and animal content 
“Come with me to the market at 6am.”Come-with-me vlogs 
“Peel the cupcake off the screen like a sticker.”Sticker-peel reveals 
“Have it blow away into sand at the end.”Disintegration and dissolve exits 
“Give the dance clip a glitchy edit.”Glitch and datamosh looks 
“Make it look like an old camcorder tape.”VHS and retro tape looks 
“Fly the camera through the whole bar.”FPV fly-throughs of places 
“Push the camera in slowly while she talks.”Dolly push-in on a speaker
Previews are illustrative. Your version is made in your brand, with your product, at the length and shape each platform wants.
The template says what to shoot.
The model shoots it.
Soclo makes the content with Seedance 2.5, Wan 3.0 Prime, MiniMax H3 Max, GPT Image 2.5 and more, and sends each job to whichever one is best at it. You never pick a model, learn one, or pay for them separately.
See what each model is best atCaption templates to steal.
Staring at an empty caption box is the worst part of posting. Here are nine that work for almost any small business — swap the [brackets] and you are done. Inside Soclo these are written for you, in your voice.
Nine caption templates
The drop
Just landed: [product]. We've been waiting weeks for this one. [one detail that makes it special] — and there are only [number]. Come say hi before they're gone. 🫶
Works for: shops, makers, food & drink
The making-of
What it actually takes to make [product/service]: [step one], then [step two], then a lot of [the unglamorous bit]. Worth every minute. 👇
Works for: makers, trades, hospitality
The customer story
"[short customer quote]" — [first name]. This is exactly why we do it. Thank you for trusting us with [what you did for them]. 🙏
Works for: services, salons, trades
The limited offer
For [timeframe] only: [offer]. No code needed — just [how to claim]. After [end date] it's gone. ⏳
Works for: retail, food, fitness, events
The pop-up / event
📍 [place], [date & time]. We'll have [what you're bringing]. Bring [a friend / your appetite / your dog]. See you there?
Works for: markets, pop-ups, classes
The seasonal hook
It's officially [season/holiday] at [business]. That means [what changes]. Our pick this year: [one thing]. What's yours? ☀️
Works for: almost everyone
The quick tip
A thing most people get wrong about [your area]: [the myth]. Here's what actually works: [your tip]. Save this for later. 🔖
Works for: experts, coaches, services
The "it's back"
You asked, it's back: [product] is in stock again. Last time it sold out in [timeframe], so don't sit on it. Link in bio / DM to grab one. 🎉
Works for: shops, makers, food
The milestone thank-you
We just hit [milestone] 🎉 When we started, [honest early memory]. To everyone who [what they did] — thank you. Here's to the next [goal].
Works for: any business with a story
Let Soclo fill these in — in your voice.
Inside Soclo, every template becomes a one-tap draft, rewritten to match your tone and ready to post to 15 platforms.
How to make these work for you.
What is a Soclo template?
A template is a shape for a piece of content — a hero product shot, a before-and-after, a testimonial, a birthday message — with the camera, the pacing and the words-on-screen already worked out. There are 335 of them, and Soclo picks the right one from what you ask for. You can also name one and it uses exactly that.
Do I have to choose a template myself?
No. Write what you want in plain English and Soclo chooses, and tells you which one it picked and why. Naming one yourself is there for when you already know the shape you want.
Will my version look like the preview?
No, and that is the point. The previews show the shape of each template. Your version is made with your product, your brand and your words, at the length and frame shape each platform wants.
Can I use a template inside Claude or ChatGPT?
Yes. Connect Soclo MCP to the AI you already use and ask for a template by name. The same library is available there.
How do I write a social media caption for my business?
Start with one clear point: what it is, why it matters to the customer, and what to do next. The caption templates further down this page give you that structure, and you swap the brackets for your own details.
Can I use these caption templates on any platform?
Yes. They are written as ordinary short posts, so they suit Instagram, Facebook, LinkedIn, TikTok captions and Google Business posts with light editing.
Do I have to credit Soclo if I use these templates?
No. Take them, change them and use them however you like.
Can Soclo write captions in my own brand voice?
Yes. Brand Kit stores your tone and the words you use and avoid, and the studio rewrites drafts to match rather than producing generic copy.